Adventures in Marketing
The distributor/filmmaker relationship is a delicate one. Each party needs the other's cooperation, and fears the other's lack of judgment. This often leads to complex carrot-and-stick strategies of persuasion, along with subtle and not-so-subtle forms of intimidation. It's a love/hate thing that sometimes also devolves into simple rhetorical pleading.
Today's supplication:
Dear Ryan,
I apologize if I'm being a pain in the butt, but I watched the final version of the trailer (which nobody bothered to show me) on the new sex addict web site today. I don't think the red horizontal line in the "not" of "not playing at a theater near you" works at all. I think it should either be a red "X" that crosses out the entire word in real time (i.e. with the left side of the cross first, and then the right side of the cross, as if someone was crossing the word out in real time) or it should just be left alone with no red line. I feel really strongly about this. It's a gag that's just not working. Can we PLEASE change this?
Thanks.
Caveh
